Who provides it? Exactly What is it? How does it work? Â When is the best time? Where do I get it? Â Why should I have it?
Today – Tomorrow and the next day after. Search engine technologies (Google- MSN- Yahoo and more) are constantly evolving. What does this mean? It means what is relevant today, maybe is not so relevant tomorrow, there are no guarantees and that is the number one fact here. What is rendered to it today or this week, will change and that is also a fact! Thus, this is why SEO
(Search engine optimization) IS NOT a One Time shot or process. Please know this. My experience has been on a lot of the freelance sites, so many people flood there in the hopes of undermining an industry expertise, and believe me it is very much an expertise, in order to obtain quality marketing at a cheap discount price. And trust me you will get exactly what you paid for! And perhaps other things you didn’t really want as well. Ecommerce Design Solutions inc can help you with the correct path to proceed for search engine optimization, custom creative web design and development,
The only way to keep your website at a proper place of search results is – as general it sounds – providing content that people are both interested in and are looking for. Thus the optimization should start at the beginning of your web site and that is with its theme. So now we come to the
When?
At the beginning! Your design…What is a web design theme?
Creating a unifying theme is one of the most important steps in designing a website. Your theme should reflect the purpose of your website and provide a continuity of design elements throughout your site.
In other words a theme should help you to convey your message and impart a consistent look that runs throughout your website. Begin by deciding upon the title of your site. Then study examples of successful websites. Using the ideas they provide develop a plan that expresses your theme and create a homepage that will demand further investigation.
Determine exactly what your site is all about … an interest you want to promote, a product or service you want to sell, information you want to share. Keep this focus as you design your pages. Your site should not attempt to be “all things to all people”. An ecommerce web site should have the look and feel of an ecommerce web site. A Legal services web site should have the look and feel and flow of a legal services web site.
Avoid the traps and gadgets of tons of flash- gizmos and gadgets; they do more harm in most cases than good. A web site that is designed to be perfectly clear on its theme and purpose will soar in the ranks opposed to one that is loaded with flash – irrelevant images and contact or gizmos.
In general, search engines have been designed by people who are skilled at gathering, storing and analyzing raw data, programmers, mathematicians and other talented people with innovative ideas. And the average person does not think in the same manner that search engine do, thus you need an SEO RANK advisor and marketer, that’s us! And one who has a proven track record at that! Again that’s us!
Search engine optimization ( SEORANK ) is the bridge over the wide gap, it;s purpose to bring together business and clients and the information they search for and have in common. It overlaps the sometimes still too mathematics-based search engine technology, and takes your business on the internet much closer to your target audience. SEO is about analyzing and examining how people are looking up information on the web, in order to place your companies provisions right in front of there reach, and not how you may trick them into visiting your website.
1.: Choosing your Keywords
- Some research facts from the web 62% of people enter 2 word phrases into search engines,
- 17% of all users look for 3 word combinations
- only about 20% of them try their luck with only a single word.
Do not choose keywords to optimize your site for that you don’t have the slightest chance of
ranking well on, because of the fierce competition. Instead choose long tail key words and additional blog marketing avenues- press release and social media to help boost your rank in your area of expertise. Avenues that will compliment your SEO and improve your SEO RANK
- Do not choose a keyword that nobody looks for.
- Do not choose a keyword that does not relate strongly enough to your content.
- Use content in your web site relevant to your products- service and business.
- Do not use words that may get your site filtered or banned from search engines.
Do not use images with filenames or ALT tags ( Alt attributes of IMG tag ) that may get your site filtered or banned from search engines.
Only use dynamic pages when the functionality demands it. Static pages are significantly better
Use lots of relevant content, well laid out into separate pages. For best results optimize one page for one keyword. Â And very important have your key word density correct!
Do not post half-finished sites.
2.: HTML <HEAD> Content
2.1.: <Title> Tag
The title should not be any longer than 70-100 characters, including spaces. ( Google – DMOZ )
The title should bot be any longer than 60 characters. ( scrubtheweb.com )
The title should not begin with the domain name. It is often considered as spam.
The domain name shouldn’t be repeated in the title. It is often considered as spam.
Do not use the same filename as the title tag, or the same filename as the domain name. It is often considered as spam.
2.2.: <Meta Description> Tag
Shouldn’t be any longer than 25-30 words ( DMOZ ).
Shouldn’t be any longer than 100 characters ( Google ).
Shouldn’t be any longer than 150 characters ( scrubtheweb.com ).
Shouldn’t be any longer than 200 characters ( searchenginewatch.com referring to Google ).
2.3.: <Meta Keywords> Tag
Shouldn’t be any longer than 268 characters ( AltaVista ).
Shouldn’t be any longer than 378 characters ( searchenginewatch.com referring to Google ).
You should not use words that are not present in the body of the page. No hidden text or doorway pages.
Redundant characters will not hurt overall results, however words after the first 300 characters rarely do any good.
Start all keywords with capital letters.( Relevant only on alphabetical listings )
Separate keywords with the “, ” ( comma, space ) character combination. ( Most search engines use either character as the separator )
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- You may use phrases as well.
- You should not use any word, not even within phrases more than 3 times. It is often considered as spam
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3.: Content
The text on the page should contain the keywords right at the beginning of the page.
Do not overuse keywords. Neither keyword should take up more than 12-24% of the entire body text. It is often considered as spam.
Do not use too much content right on the front page. Both loading time and redundancy of additional words used will reduce the chance of showing up in relevant searches.
4.: HTML Code Page
In case your website uses a language different than the default of the search engine which your target audience prefers, or your website uses special characters unique to that language, make sure to implement the proper HTML codepage tag.
Unicode versions of special characters ( HTML encoded characters ) are more or less impossible to look up in most search engines.
5.: Search Engine Basics
Search engines operate by funds as well. Funds are collected either from selling advertisement placement, selling listings, or both. When a search engine company sells out the area above the search results as advertisement space, and displays only relevant results based on what the users were looking for, most people will be mislead by the placement of such links, and choose them instead of the actual results.
You may be listed for free even on fee based search engines by getting your site listed on either of the directories the search engine company buys information from. However, such directories such as Yahoo.com and DMOZ.org are moderated based on relevance and content, thus getting listed on their websites may take some time and efforts.
Most search engines rank your website by relevance, which is measured by the thresh hold of keywords.
Some search engines, such as Google.com as well, will sort even relevant sites by their popularity, measuring the page rank by the actual links leading to the site. Also, the text or ALT TAG text accompanied with these links will influence the keywords the website is shown in the listings for.
Some search engines will consider a website more and more popular when they are clicked on the results page. These inlude AltaVista.com .
6.: Do not overdo it, but do everything you canand do it ethically.
Eventhough META tags have been neglected by most major search engines, some of them still consider them when analyzing websites. Including them in the proper manner can only help, but will never hurt your position.
When trying to trick search engines, you try to trick their creators, who are more than prepared to deal with this. Â Most search engines are updated at least annually to deal with the websites that found a way to deceive their systems.
Most of the websites that have ever used such tactics get blacklisted.
In order to allow web-spiders ( analyzing programs that surf the net and categorise websites ) to inspect all of your webpages, place a file named “robots.txt” in the root directory of your website with the following content
Loading …
The latest SEM video comes from our friends at Google. They have shared some insights into duplicate content and how they deal with it.
Google Search Quality Engineer, Greg Grothaus, presents the video as part of the Webmaster Outreach program.
Greg clears up one of the most common myths in SEM: the duplicate content penalty.
Here’s how Greg explains it:
I’ve seen evidence of people kind of get worried about this and thinking that [being omitted from the search results] is a penalty Google are applying on their site. What’s actually happening is that we’re looking at the query the users doing and we’re saying we want diversity in the results we’re going to show a user.
So if someone searched for “fluffy bunnies†we want to show, as maybe page one, the wikipedia article on fluffy bunnies but we don’t want to show as page 2 the print version of the same article with the exact same text. So what we’re doing for that specific query, we’re omitting the print article.
How can you combat this? Here are some suggestions:
- Don’t attempt to manipulate search engine rankings by deliberately duplicating content. If the content is changed in some way or additional value is added, then this is ok. But don’t just copy another website word for word, Google see this as a big no-no
- Don’t dilute your linking by backlinking to several URL versions with the same content.
- Make sure your URLs are user-friendly in the search results. URLs with useless parameters may offset branding efforts and decrease usability.
- Make it easy for Google to crawl you site. More time spent crawling the same content means less time to discover the important content.
- Pick one “canonical’ URL for each page and ensure you link consistently within your site.
I have posted Greg’s video here, so you can check it out yourself. It’s about 15 minutes in length, so you might need to grab yourself a coffee and settle into your chair.
Do you have any other suggestions to avoid the dreaded duplicate content issues? If so, we would love to hear them. Feel free to share your tips in our comments section below.
SEO Servies Canada
http://www.youtube.com/watch?v=6hSoXutuj0g&feature=player_embedded
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